Hands-on guide to making VR projects a profitable business at no risk - for agencies new to the medium as well as those specialized in 360°/VR.
Virtual Reality (VR) teleports users to foreign places in a blink of an eye, lets them feel close to the action or any featured product, has the ability to trigger or intensify emotions and to create close to real, long-lasting memories in a way no medium has ever before. This whitepaper focuses on those VR applications that have a market already today. VR applications that reach more than just a few owners of high-end VR headsets and work with easily accessible alternatives such as mobile, Gear VR, Google Daydream and most importantly the Oculus Go. Leaving aside the ongoing discussions about the correct usage of the term VR – apart from very special solutions, common understanding is that – in contrast to 360° video alone - it has to contain interactivity allowing users to somehow interact with their virtual surrounding. (...)
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